Dramatic changes in the higher education landscape—in content, delivery, audience, and marketplace—call for new marketing strategies. Presented by the Office of Online Education and IU Studios, The IU Online Brand: A Marketing Workshop at Indiana University analyzed the nature of these changes and the strategies IU has put in place in response. The four-session workshop, which attracted 210 registrants during its live session, was geared toward IU staff and faculty who provide marketing, recruitment, and student support services for online students. All sessions were well attended, hosting between 76 and 96 attendees each.
If you missed the April 1 webinar, you can view all sessions via IU Expand.
The Marketing Workshop is one of the many timely courses you can access through IU Expand. Stay tuned to IU Expand for new offerings that include tools for faculty, staff, and students; workshops and conferences; and computer training.